The event brought together academia, business representatives, and young talents with the goal of outlining a vision for a strong and sustainable national tourism brand, positioning Bulgaria as a year-round destination.
Dayana Kanazireva, Director of Development, Marketing and Sales at OKOL Lake Park, welcomed the students from the “International Tourism and Economics” program — authors of the video dedicated to the Rila–Pirin region.
In her remarks, she emphasized our commitment to developing high-quality hospitality, sustainable destinations, and supporting the next generation of professionals in the sector.
Watch the full recording of the event here.
